Automatica’s key projects
for Hill's Pet Nutrition
for Hill's Pet Nutrition
For Sales Directors
For Vet Channel Directors
- Members-only online store for vets and breeders
- Profiles of partners and their pets
- Scaling the loyalty program
- Food recommendations and sales
- For dog and cat breeders
- Rewards for sales and starter food use
- Tracking starter food use
- Training game for product learning and engagement
- Product knowledge and engagement
- Food recommendations and sales
- AI chatbot that registers vets and consultants and helps them with feeding recommendations and events
- Getting to know the products
- Food recommendations and sales
Mobile platform for field teams
Real-time data
on what’s happening on shelves: availability, merchandising, prices, promos
-10%
in unproductive field team costs
+30%
promo effectiveness
On-shelf availability checks, merchandising compliance, price tracking, promo management
In-clinic activity management
Store profiles with sales potential scoring
Order taking, synced with distributors’ 1C systems
Field audits and coaching
iOS/Android app + web admin panel
Route planning and monitoring, anti-fraud
Server deployment and maintenance
Data consolidation and safekeeping
Visual dashboards
x2
development speed
-10%
DWH costs
-20
hours a week — less routine work for Hill's analysts
Outsourced data administration
Data Warehouse — data consolidation and analytics
“We cut promo spend by up to 30% and could finally get an objective view of our distribution coverage and how our products look on shelves, especially in remote regions.”
Sergey Fokin
SFA, Head of Sales Development
Members-only online store for vets
Members-only online store — by invitation only
Discounted food for their own pets
Automatic delivery through distributors
7,000
vets and consultants onboarded
20%
growth in recommendations
0
fraud — food resale shut down
New product trials and other programs
News, seminars, library
7,000
breeders onboarded
Breeder web portal and admin panel
Breeders see their current discount level
Breeder loyalty program
The system shows what it takes to unlock a bigger discount
10%
sales growth in the channel
23K
starter food reports
submitted
submitted
Breeders can request free starter food and report on how it was used
3M
game challenges played
Hints and explanations for every question
Product training game
Learn Hill's products through play
Stats by product, role, workplace, and participant tenure
Compete with other players on product knowledge
Game mechanics with badges for achievements
the game has been cloned in other countries
100K
consultants passed the Hill's nutrition test
Mobile-friendly web app for employees and partners
Chatbot on Telegram and WhatsApp
Stats by topic, profile, and response time
AI
powers the current version
AI chatbot for partner support
The bot profiles users: role, tenure, location
200K
questions answered
The system answers common questions on its own — about feeding recommendations, dates, and event registration
10K
profiles registered
Tough questions go to the on-call expert and then get added to the knowledge base
New! Since 2024, we’ve been using AI to make conversations as fast and useful as possible
What Hill's Pet Nutrition leaders say about us
Igor Dobrelya
Sales grew by double digits, and the channel’s share of the business went from 1% to 12% in five years. Digitized recommendations fueled explosive sales growth in other channels, letting customers buy wherever it suited them — from stores ...
Sergey Fokin
The system helped us cut promo spend by up to 30%, adjust promotions on the fly, and track distribution and merchandising in real time. Automation pulled our reports together and made decision-making many times faster ...
SFA, Head of Sales Development
Alexander Torba
By onboarding 7,000 users, we grew recommendations for our products and tightened control over product leakage. The platform let us profile users and their pets, automate orders and delivery, and better understand what our partners care about ...
PlanetaHills, PhD in Biology, Head of Veterinary Affairs, Hill's Pet Nutrition
Vitaly Andreev
We reached more than 10,000 people — company and distributor staff, veterinary professionals, and consultants. The Hill'sIQ game made it fun to learn the full range of foods and their nutritional profiles. The main result was deeper ...
#Hill'sIQ, PhD in Biology, Associate Professor, Deputy Head of the Veterinary Channel, Hill's Pet Nutrition
Automatica Field1
Since 2017, Automatica has helped
tackle digital transformation challenges. We take on complex projects and deliver turnkey solutions. Our core expertise is digitizing the work of field teams.
tackle digital transformation challenges. We take on complex projects and deliver turnkey solutions. Our core expertise is digitizing the work of field teams.
more than 50 leading companies
Evgeny Dokuchaev
Currently focused on growing Automatica, including expanding into new markets and building AI into the company’s products
Founder, Automatica Field1
Worked at Coca-Cola, then led projects across EMEA and Central Asia at an international consulting firm.
In 2017, he founded Automatica, a SaaS company for managing field teams. Automatica builds mobile solutions for time tracking, logging and verifying results, product training, and team communication.
Automatica regularly passes strict IT audits by major clients: Heineken, Unilever, Kimberly-Clark
Python, Rust, Django, Flutter, JS, MySQL, Ubuntu, Git, Rollbar, Prometheus, Redis, Docker, OpenAI, Anthropic, MTSCloud, Vultr, Android, iOS, Firebase, 1C, Bitrix24
IT security
Our tech stack
We follow solid engineering practices in development and operations
Automatica is a registered personal data operator in Russia, No. 77-19-015389
Our server infrastructure is ISO 27001 certified
Automatica is a well-known IT solutions provider for FMCG companies
Alexander Malakhov
Head of the FMCG Sales Directors Club
One of the best providers of AI,
chatbot, and mobile solutions
for FMCG sales teams.
Evgeny Dokuchaev and his team are
reliable and punctual — they always keep their word.
Just talking with Evgeny gives you a boost of energy
and new ideas.
chatbot, and mobile solutions
for FMCG sales teams.
Evgeny Dokuchaev and his team are
reliable and punctual — they always keep their word.
Just talking with Evgeny gives you a boost of energy
and new ideas.
Alexander Malakhov
Head of the FMCG Sales Directors Club
One of the best providers of AI, chatbot, and mobile solutions for FMCG sales teams.
Evgeny Dokuchaev and his team are
reliable and punctual — they always keep their word. Just talking with Evgeny gives you a boost of energy
and new ideas.
Evgeny Dokuchaev and his team are
reliable and punctual — they always keep their word. Just talking with Evgeny gives you a boost of energy
and new ideas.
